L.A. LIVE -
EV Charging Case Study

L.A. LIVE has been one of Los Angeles’s premier sports, entertainment and event destinations since its completion in early 2010. The sprawling complex encompasses a massive 5.6 million square feet around Crypto.com Arena (home to the Lakers, Kings, and Sparks) and the Peacock Theater, a 7,100-seat awards and concert venue. The campus boasts 13 restaurants, a bowling alley, a 14-screen Regal Cinemas movie theater, The GRAMMY Museum® and close to 4,000 parking spaces. In addition, over four million square feet of event space and first-rate catering are available for corporate and private functions. The Ritz-Carlton Hotel and JW Marriott Los Angeles offer visitors world-renowned accommodations, while those who choose to stay permanently can opt for one-, two- or three-bedroom condos at the Ritz-Carlton Residences. With the eyes of the world watching as top-tier athletes, Hollywood celebrities and Fortune 500 companies descend on the campus, L.A. LIVE decided the time was ripe for expanding their EV charging infrastructure, and they chose Epic Charging as their partner in the venture.

L.A. LIVE owner AEG Worldwide estimates that over 20 million people a year, or 55,000 people a day, visit the complex – more than the Disneyland Theme Park. This surge in popularity brought with it a demand for more EV chargers as Los Angeles continued to embrace electric mobility. A USC study cites that, as of 2024, about 7.3% of all vehicles registered in LA County were electric, an increase of 284% since 2020, meaning that over 4,000 daily L.A. LIVE visitors per day could be driving EVs. Accommodating this engaged and affluent customer base soon became obvious to AEG, especially considering that household incomes in the top 10 EV-owning zip codes exceed $200,000 annually, meaning these are visitors with money to spend. The biggest challenge was scaling quickly with a robust network provider that offered Nayax credit card reader support, flexible pricing engine features and fully automated payouts for revenue received from electricity sales, among other things.

After rigorously assessing numerous EV charging software platforms, AEG opted for Epic Charging to spearhead their infrastructure expansion project at L.A. LIVE thanks to our cost-friendly solutions, open charge point protocol (OCPP) firmware, dedicated support services and unblemished track record of migrating chargers at scale. We oversaw the installation of 50 new ports – both Level 2 and DCFC – using chargers and hardware manufactured by our partner, Atom Power, all while prioritizing security, visibility and control. Our charge point management system (CPMS) integrated seamlessly with Nayax credit card readers while offering features critical to AEG such as the ability to charge idle fees, tiered pricing models (i.e., prices go up after four hours), flexibility in changing pre-authorized amounts, and customized discounts for L.A. LIVE employees. Furthermore, we were able to offer EV drivers a hassle-free experience via app-free charger access and 24/7 driver support.

L.A. LIVE has been able to utilize our customizable dashboards to maximize control of their chargers and facilitate transparent reporting. Real-time analytics are allowing for optimized electricity usage through demand response that minimizes grid strain. Our OCPP-compliant firmware ensures interoperability with nearly any hardware manufacturer to ensure the complex will enjoy trouble-free scaling into the future. And our flexible white-label capabilities have allowed for L.A. LIVE branding on all charging units without the need for third-party developers. Meanwhile, thousands of LA-area EV drivers have been able to take advantage of this expanded amenity without endlessly circling the parking structure waiting for a dedicated EV spot to open up. This means more time to enjoy the complex’s many offerings.

Publicly accessible EV charging infrastructure is not only here to stay, it’s growing rapidly. Los Angeles drivers have been leading the way in EV adoption, as evidenced by the city’s large number of EV registrations, and property owners who ignore the trend risk leaving large sums of money on the table, from increased property values to electricity sales. But choosing Epic as their software provider doesn’t just give site hosts like L.A. LIVE a profitable, OCPP-compliant charging solution; it gives them a dedicated partner that will ensure maximum charger uptime, unrivaled customer support, the capacity to scale easily as demand grows and access to cutting-edge industry innovations.

Contact us today for details on how we can help you offer this valuable amenity to your customers.